Backlash at pro-marriage ad broadcast on Mardi Gras night

The first TV ad in the Australian Marriage Forum’s campaign, “Think of the Child”. Broadcast in March 2015 during the Sydney Gay & Lesbian Mardi Gras this ad says there is no justice in ‘equality’ for adults which means inequality for children.

OneNews 9 March 2015
As thousands of people celebrated the LGBTI community on the streets of Sydney over the weekend, an anti same-sex marriage advertisement was broadcast on two of Australia’s major television networks.

While SBS decided against the broadcast during Mardi Gras, the 43-second TV ad aired on Channel 7 and 9 while the parade was underway and shows a mother sitting at a playground table with her young daughter while her husband and son play on a slide in the background, The Sydney Morning Herald reported.

“We hear a lot about marriage equality, but what about equality for kids?” the woman says.

The advertisement also features David van Gend, the president of the Australian Marriage Forum and a family doctor, who is described on-screen only as a “family doctor”.

“So-called marriage equality forces a child to miss out on a mother or a father,” Dr van Gend says. “That’s not equality for the kids who miss out. That’s not marriage.”

The ad was part of the Forum’s campaign opposing same-sex marriage, called “Think of the Child”.

The advertisement triggered a social media backlash, with a petition set up to remove the ad from television.


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