Chick-fil-A Finds Increase in Business Amid Controversy

Christian Post 26 Oct 2012
A report from a California-based research group on the third  quarter earnings of Chick-fil-Ahas shown that  the company experienced growth in its business during the fallout from this past  summer’s controversy. According to Sandelman & Associates of San Clemente, the evangelical  Christian-led fast-food chain experienced a 2.2 percent increase in visits from  customers from July to September. Paul Clarke, spokesman for Sandelman & Associates, provided The Christian  Post with a press release regarding the data from the group’s Quick Track  Study. “Despite protests and predictions that the fast-food chain would be hurt by  the publicity, Chick-fil-A appears stronger now,” reads the statement.

…In their survey of 30,000 fast-food customers, the research group also found  that Chick-fil-A’s market share was up 0.6 percent and its ad awareness increased by 6.5 percent. “Perhaps all publicity really is good publicity: Chick-fil-A also was on more  minds in Q3 2012 as measured by unaided brand awareness and total advertising  awareness,” remarked Sandelman & Associates.

…In July, Chick-fil-A COO Dan Cathy made headlines when he declared his  opposition to same-sex marriage, stating that America was “inviting God’s  judgment” for saying “we know better than you as to what constitutes a marriage.” Cathy’s remarks drew outcry from supporters from same-sex marriage, with  efforts by some city mayors and colleges to ban the restaurant from conducting  business. One academic institution where this was seriously considered was New York  University, whose university senate considered removing Chick-fil-A from its  campus. Philip Lentz, director of Public Affairs for NYU, told The Christian Post  that the effort to remove Chick-fil-A never came to fruition.

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